BOTANICAL
NAME : ARGANIA
SPINOSA.
USUAL
NAME : ARGAN TREE.
ORIGIN
: SOUSS VALLEY,
MAROCCO.

Originating
along the Moroccan Atlantic south,
this oleaginous tree is unknown anywhere else on the
planet.

A
survivor from the tertiary era, it is a very resistant
tree
perfectly adapted to poor soils. A wild tree, it grows
totally at the mercy of nature's whims.



Last
rempart against the ever-incroaching desert areas
of this geographic region, the thorny Argan tree is
a true providence
for the rural population who shares its habitat.

Nevertheless
it has constituted the anchor
of the Berbers' traditional agricultural system.
living on the borders of the Argan forest, they use
it for heating and lamber,
as a source of food for their livestock and, above
all,
for the extraordinary Argan oil that is produced from
this oleaginous tree.
Since centuries women know how to extract from the
fruits of the Argan tree
this edible virgin oil with exceptional virtues.

The
Argan forest consist about 20 million trees
and covers 800 000 hectares (1 976 000 acres).
Since 1998, a large part of
it has been listed as a Biosphere reserve
by the Man
And Biosphere (M.A.B.) program of U.N.E.S.C.O.

The
Biosphere reserves are sites that receive their seal
from U.N.E.S.C.O.
for their willingness to reconcile
the protection of nature and human development.
They must respect a rational use of their natural
resources
and an ecological management of their territory.
These reserves provide a scientific base through which
the improvement
of interactions between humans and his environment
can be accomplished.

Obstinate
and tenacious, Argan tree commands respect and admiration.
It shows an exceptional vitality that allows its survival
in a region of the globe
where temperatures (more than 50°C / 120 OF in
the Taroudant region),
limited precipitations (usually less than 200 millimeters
annually)
and the intrinsic poverty of the soils would discourage
the hardiest of trees.

For
thousands of years, this extraordinary
oleaginous tree has offered its bounty to mankind.
Unique in heritage and almost indestructible, the
Argan tree will,
however, disappear if we do not protect it more efficiently
against its only true enemy: uncontrolled population
growth with
the overexploitation and the environmental degradation
that result from it.
Contact
us: info@argania.org
Comptoir Argania : 95 bis, rue de Crimée -
75019 Paris
TEL. : +33 (0)1 42 02 50 15 - FAX : +33 (0)1 42 02
50 25
Argania,
la Maison de l'Arganier
A
registred trademark since 1997
All rights reserved